Making Affiliate Money
for a documentation of IT-technical operations I have been using Dokuwiki for many years. But somehow I am tired of this design and would like to use something newer, more modern. I would prefer WordPress, if there were recommendable themes and usable plugins for it.
WordPress would be a good choice, because I would like to use it for my other web projects in the future. So far I have implemented all my web projects with Dokuwiki, even the normal web content, like…
I was browsing the web, visiting my handful of regular blogs (mine and others) and I started noticed a trend take place. Bloggers have accepted a universal strategy in growing their business. What I’m trying to say is they know what works and stick to it going forward. Research has shown certain factors will grow your business dramatically if the right combination is used. What are these factors? Organic traffic, email opt-in, paid marketing, and something known as F words. These words come in many different variations; however, they have the same impact on blog growth. I’ve decided to start this blog series where I’ll be discussing some of them and how you can utilize them in your blogging.
The concept of offering a FREE product to visitors is not new and has been implemented by bloggers for years. A free product should be in the form of an actual product. I remember when I first started skimming through blogs online, I landed on a website that was offering a USB 1GB Drive in exchange for answering some questions. The questions were based on ways they, as a business, can improve website design, content, and user experience. Let’s breakdown why this strategy was so effective.
First, purchasing 1GB USB Drives is very inexpensive and the influx of advanced technology has made them even cheaper. For example, AliExpress.com offers 1GB USB Flash Drives for 0.75/piece and purchasing 200 would cost you roughly $150.00 and they offer free shipping. As a business, it’s not a huge investment in exchange for valuable feedback you can receive from your visitors. Next, if you were to ship within North America, it will cost you no more than $1.25 per item. Shipping companies, when calculating prices, will take weight and size into account. Next, they will factor in the shipping method, which is regular. Again, it’s an investment that can be affordable by any business with a total investment being $300.00.
Secondly, the ROI in the future can be enormous through the insight gained from these visitors. For example, by them filling out a simply questionnaire, you’ve obtained personal information, including their email address. You can use Aweber.com to create a simple form so they are added to your follow-up sequence. If each visitor is filling out a survey in exchange for this free product, you can tweak your questions so they grow your business moving forward, and, ultimately, your profits. For example, if you’re a blogger, you can ask the following questions:
The answers to these questions can provide a foundation for you and you can work your way up making adjustments as per feedback. The important thing is to gather all the data and find common answers before making improvements. In short, find out what the popular answers are and then tweak your website accordingly.
Once you’ve made the changes to your website, it’s important to track process over a certain period of time. I usually rely on data gathered between 30-60 days; however, this obviously depends on how much traffic was generated through that time period. The objective should be to gather enough data that you can see a clear trend in performance. I’ve always encouraged a solid tracking program because those who are familiar know that with the right analytics, you can increase ROI 2-3 times within a short period of time.
You don’t need to invest a large sum of money on an analytical program. As a matter of fact, Google Analytics will provide you with all the data you need. If you don’t have it installed on your backend, you can do that now. Next,
Here is the data you should be paying close attention to:
After you implement the strategies learned from your visitors, then track to see if you see a spike in traffic.
If you’ve tweaked page design or written content based on user preference, then analyze if more people are reading specific content on your website.
See where traffic is coming from and make adjustments accordingly. If traffic is from outside of an English speaking country, then add a foreign language plug-in to translate content.
What search queries are you now linking for after writing new content and implementing some new strategies? Each time fresh new content is posted, you’ve increased the rate of indexing so check what keywords are new or increased in rankings.
Here’s something to think about the next time you are investing money in marketing. If you have a marketing budget of $300+/mo, you might want to consider investing in a FREE product to offer your visitors. I know bloggers who invest $2000/mo on a newspaper or banner advertisement and the ROI is low compared to other marketing strategies. Whenever I’m thinking of investing money into marketing, I look at how I can guarantee a huge return. For example, if I can get feedback, topic ideas, and ways to improve performance, then I’ve done very well.
Here’s the point:
Before investing into your next marketing strategy, try and make use of the FREE PRODUCTangle. It’s something I suggest you try once so you know what kinds of results are obtained. Make sure it’s relevant to your blog and you have a tool in place to track statistics.
Not only is the Gator Builder one of the easiest ways to build a website out there today, but it also comes with its own totally free built-in Logo Maker. Thanks to this intuitive online logo maker, getting your brand off the ground is easier than ever.
With this logo maker, you can use Gator Builder’s massive gallery of images, layouts, and more to get the design that is right for you. The Gato Website Builder is included free with ever HostGator web hosting plans.
One of the most common complaint (or excuse) I hear from potential new bloggers and website owners is they don’t know how to install the software. Terms like FTP and CPanel are like a foreign language and setting up a database might as well be setting up the space shuttle for a launch.
This technology barrier has now been removed thanks to HostGator’s new 1 Click WordPress Install feature. However, if you still feel a bit antsy about doing the install, then let me do it for you.
To get the free WordPress installation service, all you have to do is order a web hosting plan from HostGator. Then forward me the login information to johnchow [at] johnchow.com and I’ll install WordPress for you. Afterwards, I’ll email you back the login information for your new WordPress blog and you can start blogging!
Get 61% Off Any Web Hosting Plan
Word class web hosting doesn’t have to cost you an arm and a leg. HostGator WordPress hosting plans start as low as $6.95 per month. However, HostGator has a special deal for John Chow dot Com readers that will give you 61% off that already low price. With the discount, you can start your blog for only $2.71!
Not only will you get your hosting at a great discount but every hosting plan at HostGator comes with $100 of Google AdWords credit that you can use to promote your new blog. Start your blog for 61% off, get WordPress and plugins installed for free and get $100 of AdWords credit. You won’t find a better web hosting deal anywhere!
If you’re ready to start blogging right now, then head over to HostGator, order your hosting plan and I’ll get you started.
In this video tutorial, you’ll learn how to quickly and easily import your subscribers into your AWeber account. If you already have a list and need a step-by-step guide on importing the list into Aweber, this video will help you do that.
Whether you are just starting a new business or need to grow your web audience, Aweber is the powerfully-simple way to create awesome-looking email newsletters that will grow your audience while making your business look great.
Aweber offers a free account for all new customers. The free account lets you build a list of up to 500 subscribers and offers most of the features found in the Pro Account. It’s a great way to test drive Aweber to see how email marketing can help your business.
If you want to convince your visitors to take action on your website, you have to create a solid landing page.
A landing page is a special web page designed to promote your products or services to boost your sales and reach your conversion goals. Many marketers often confuse a landing page with a homepage. But the two are completely different.
A homepage is usually the first page of a website that is designed to provide information to its visitors.
A landing page, on the other hand, is not necessarily the first page of your website. The main objective of the landing page is to persuade a visitor to take a specific action.
This can be to make a purchase, subscribe to a newsletter, download a digital file, etc. It can be different for different businesses based on what their conversion goals are.
Landing pages are more about conversions and hence are directly related to the success of your business. That’s why it’s important that you create a solid landing page that can convince people to do what you want them to do.
Here are a few tips that can help you create a powerful landing page that converts.
The first step to creating a solid landing page is to choose a powerful landing page builder. There are various page builders that’ll help you create beautiful landing pages for your website. But it’s important that you choose a page builder that suits your business needs and aligns with your designing skills.
Plugins like SeedProd can be a great option for all marketers, irrespective of their business goals.
This plugin is super easy to use and is highly flexible in terms of customizing your landing page designs. To make things simpler, it offers an intuitive drag and drop builder and some pre-built landing page templates too. You can either use these templates directly and tweak them a bit for the final result or create your own landing page from scratch.
SeedProd also offers various pre-built smart sections like headers, calls to action, FAQs, and more. You can simply drag the section you want and drop it on the landing page in your page builder. The good thing about this plugin is that you can use it to create a professional-looking landing page even if you have no designing skills at all.
The next important point to remember is to keep your landing page simple. It’s easy to design good-looking and complex landing pages when you have a good page builder.
But the problem is that when you offer too much information and several options on a single page, you end up confusing and distracting your visitor. As a result, they’ll take more time in making a decision.
If you don’t want that to happen, always keep your landing page as simple as possible. Keep your copy brief and try to keep things relevant and specific. You also need to ensure that your visitors aren’t distracted by any headers or links. The main motive here should be to highlight the core message of the page.
Your headline is the first thing that your visitors will notice on your landing page. This means that your headline will set the first impression on your audience. And based on that, they will either continue to read further or opt-out of your landing page.
The secret of good copy is to get your user to read every sentence one after the other until they reach the call-to-action. And the headline is the first sentence in this process. So make sure you have a powerful and catchy headline that hooks the visitors right away.
You can use tools like the IsItWP Headline Analyzer to find out how powerful your headline is. Just add your headline to the given field and click on the Analyze button. It will quickly analyze it for you and tell you how good it is by rating it on a scale of 100.
The higher this number is, the better your headline will be. It also checks the balance of words, the use of emotions, power words, etc., and tells you if it needs any improvement.
Another important element that can instantly make your landing page more powerful is strong social proof. These are small messages that show up on your website when a visitor engages with your brand and looks something like this –
These notifications trigger FOMO in your visitors, and they instantly respond to it.
FOMO or Fear of Missing Out is a psychological phenomenon that arises out of the belief that others are enjoying something without them.
So when they see social proof of others buying your product, they try to grab the opportunity in fear of missing out. Using social proof on your website is a very effective way of reaching your conversion goals.
Products like TrustPulse make it easy to add social proof on your website without coding a single line.
Videos always make your content more interesting. So using it on your landing pages can be a great way of catching your visitor’s attention.
The best thing about videos is that it lets you explain a complex product in a simple way within a very short span of time. Besides, it helps people understand the product better because they get to see how it appears in reality. So they know what to expect from it, and people are more likely to respond to such content.
You can simply create a video and upload it on YouTube and then embed it on your website. There are various tools that let you do that. But the best option is Smash Balloon. With this tool, embedding videos on your website becomes easy even if you have no prior experience with it.
These are some of the tips that can help you create a powerful landing page for your business. But remember, no landing page is complete without a well-optimized CTA. So make sure you add one that encourages people to click.